Exposing the fake guru thing has become a new ‘thing’ as of late because the fake gurus have seemingly multiplied in number. The trick is discernment and realism. These types of adverts appeal to those that want the lifestyle but want to ‘get rich quick’ to do it. Sadly, due to human nature, there is a plethora of demand and therefore, supply will be given.
Check out Mike Winnet and the Contrepreneur series.
At the end of the day, if you have a good product (or service) that GENUINELY helps those that are looking for said products, then you have nothing to worry about.